I-Apple iOS 14: Idatha yabucala kunye ne-IDFA yeArmagedon

Kwi-WWDC kulo nyaka, u-Apple ubhengeze ukwehla kwe-ID yabasebenzisi be-iOS (IDFA) ngokukhutshwa kwe-iOS 14. Ngaphandle kwamathandabuzo, olu lolona tshintsho lukhulu kwinkqubo yentengiso ye-ecosystem kule minyaka ili-10 idlulileyo. Kwishishini lezentengiso, ukususwa kwe-IDFA kuya kunyusa kwaye kusenokwenzeka ukuba zivale iinkampani, ngelixa zisenza ithuba elihle kwabanye. Ngenxa yobukhulu bolu tshintsho, ndicinge ukuba kungaluncedo ukwenza

Dibana nabaqhubi aba-3 bokuSebenza koMkhankaso wokuFumana abaSebenzi

Zininzi iindlela zokuphucula ukusebenza kwephulo. Yonke into evela kumbala kwifowuni yokwenza iqhosha lokuvavanya iqonga elitsha inokukunika iziphumo ezingcono. Kodwa oko akuthethi ukuba yonke i-UA (ukuFunyanwa koMsebenzisi) iqhinga lokusebenzisa oya kuthi usebenze kulo ulifanele ukwenza. Oku kuyinyani ngakumbi ukuba unezinto ezinqongopheleyo. Ukuba ukwiqela elincinci, okanye uneengxaki zohlahlo-lwabiwo mali okanye iingxaki zexesha, ezo zithintelo ziya kukuthintela ekuzameni

I-2019 emnyama ngolwesiHlanu kunye neQ4 yeFacebook yeAd yokudlala: Ungahlala njani uQinisekile xa amaxabiso enyuka

Ixesha lokuthenga ngeholide selifikile. Kubathengisi, i-Q4 kwaye ngakumbi iveki ejikeleze uLwesihlanu oMnyama ayifani nelinye ixesha lonyaka. Iindleko zentengiso zihlala zinyuka nge-25% okanye nangaphezulu. Ukhuphiswano lwempahla esemgangathweni luyoyikeka. Abathengisi be-ecommerce balawula ixesha labo le-boom, ngelixa abanye abathengisi- njengemidlalo yeeselfowuni kunye neeapps-benethemba lokuvala nje unyaka womelele. Ukufika emva kwexesha le-Q4 lelona xesha lixakekileyo lonyaka

Ukuqonda: Intengiso yoyilo eqhuba i-ROI kwi-Facebook naku-Instagram

Ukuqhuba imikhankaso yentengiso ye-Facebook kunye ne-Instagram kufuna ukhetho olugqwesileyo lokuthengisa kunye noyilo lwentengiso. Ukukhetha imbonakalo elungileyo, ikopi yentengiso, kunye nokubizela inyathelo kuya kukunika eyona nto ifanelekileyo yokufezekisa iinjongo zomsebenzi wephulo. Kwimarike, kuninzi lokuhanahanisa phaya malunga nokukhawuleza, impumelelo elula kuFacebook-okokuqala, musa ukuyithenga. Ukuthengisa nge-Facebook kusebenza kakuhle kakhulu, kodwa kufuna indlela yesayensi yokulawula kunye nokwenza iikhankaso yonke imihla, yonke imihla.