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UGoogle kutshanje ubhengeze ukuba iyalibazisa izicwangciso zayo zokuphelisa ii-cookies zomntu wesithathu kwisikhangeli se-Chrome kude kube ngu-2023, unyaka kamva kunokuba bebecwangcisile. Nangona kunjalo, ngelixa isibhengezo sinokuziva ngathi linyathelo elibuyela umva kwidabi labucala babathengi, ishishini elibanzi liyaqhubeka nokucinezela ngezicwangciso zokunciphisa ukusetyenziswa kweicookies zomntu wesithathu. U-Apple usungule utshintsho kwi-IDFA (ID yabathengisi) njengenxalenye yohlaziyo lwe-iOS 14.5, yona