Isishwankathelo seSiza seA Alexa.com: Amanqaku amatsha anika abaThengisi i-Snapshot engcono yoPhando kunye naMathuba oMxholo, simahla

Uhlalutyo loMxholo weSiza

Kubathengisi abasebenzela ukufikelela kubaphulaphuli abatsha kwi-intanethi, ukuqonda kwimisebenzi yokwakha uphawu kukhuphiswano, amandla kunye nobuthathaka, kunye namathuba okufikelela nokubamba abaphulaphuli babo banokudlala indima enkulu ekuqhubeni impumelelo. Nangona kunjalo, ukuqonda okunje kukhuphiswano kufumaneke ikakhulu kwiinkampani ezinezixhobo ezininzi kunye namaqela azo ohlalutyo. 

Isishwankathelo seSayithi le-Alexa

The Ubume beSiza seA Alexa.com service - esele isebenza ngaphezulu kwesigidi sabasebenzisi ezizodwa inyanga nenyanga- ibonelela ngedatha efanelekileyo ngokubhekisele kwiwebhusayithi yomthengisi, kubaphulaphuli, kunye nokusilela kwizithuba kunye namathuba. Ikwabonelela ngedatha efanayo nakweyiphi na indawo okhuphisana nayo. Endaweni yokongamela abathengisi ngobuninzi beedatha ezingacwangciswanga, ezingaguqulelwanga, kwaye ezifuna uhlalutyo olubanzi ngaphambi kokuba kufunyanwe ulwazi, Inkonzo yokujonga ngokubanzi iSiza yenza uhlalutyo olunzima oluzenzekelayo ngokuzenzekelayo. Abarhwebi banokufaka iwebhusayithi, kwaye isishwankathelo seSiza siza kubuyisa uluhlu lwamagama aphambili kuloo ndawo, kunye noluhlu lweewebhusayithi eziphambili ezikhuphisanayo nabaphulaphuli besiza, iimetrikhi zendlela xa kuthelekiswa nomndilili weendawo ezikhuphisanayo eziphezulu , kunye nolunye ulwazi okhuphisana nalo. 

Ngokwenza ukuba abathengisi babone amathuba apho okhuphisana nabo ngoku basebenzisa izibonelelo eziphambili zokufikelela kubabukeli uphawu lwabo olungekasondeli kubo, ukujonga ngokubanzi iSiza kwenza ukuba kube lula kubathengisi ukuba bathathe amanyathelo axhasa idatha.

"Kule minyaka imbalwa idlulileyo, senze amanyathelo amakhulu ukunceda abathengisi bedijithali ukuqhuba ifuthe lokwenyani kwimibutho yabo ngokongeza kwe-SEO ekrelekrele, i-SEM kunye namandla okuhlalutya umxholo. Inkonzo entsha yokujonga indawo ngoku yindawo ephambili yabathengisi abangenazo izixhobo zokuphatha unogumbe wedatha, kodwa bafuna ukuqonda ngokuthe ngqo nangokubonakalayo abanokuthi basebenze ngokukhawuleza. Ngokugcina iithebhu apho abo bakhuphisana nabo befumana impumelelo, abathengisi banokuzifumanela owabo umncintiswano. ”

UAndrew Ramm, uMongameli we Alexa.com

Iimpawu zesishwankathelo seSiza se Alexa

UPhononongo lweSiza se-Alexa-Orbitz.com

Kukhutshwa ngoJuni 27thUkujongwa ngokutsha kweSayithi's amandla amatsha ayilelwe ukubonelela abathengisi ngolwazi olukulungele ukwenziwa, kuzo zonke iindawo kubandakanya amathuba asisiseko egama, uhlalutyo lokhuphiswano, ukuqonda kwabaphulaphuli kunye neenkcukacha-manani zewebhu:

Amagama aphambili - Amagqabantshintshi eSayithi ajongana neengcebiso zamagama aphambili esiza kwiqela leendidi ukuxhobisa abathengisi kunye neearhente ngeengcebiso zomxholo okhawulezayo.

Ukuphononongwa kwesiza se-Alexa Amathuba angundoqo

  • Izikhewu zamagama aphambili: Ichonga amagama aphambili ngoku anikezela ukugcwala kukhuphiswano, indawo yomthengisi engekazisebenzisi.
  • Amagama aphambili ekulula ukuwafumana: Iithagethi ngamagama aphambili athandwayo kwindawo yomthengisi ekufuneka enawo amandla okhuphiswano lokuma ngempumelelo.
  • Amagama aphambili omthengi: Ukucebisa amagama aphambili asetyenziswe ngamalungu abaphulaphuli besiza abanomdla wokuthenga.
  • Ukulungiselela amathuba: Ichonga amagama aphambili athandwayo aqhuba ukugcwala kwindawo yomthengisi, kodwa inokulungiswa ukuqhuba ngakumbi.

Uhlalutyo lokhuphiswano - Ukubonelela ngeebhentshi zokuthelekisa indawo yomthengisi ecaleni kunye nabantu abakhuphisana nabo.

  • Imithombo yendlela: Ukuthelekisa ipesenti yokugcwala kweinjini yokukhangela kwindawo yomthengisi xa kuthelekiswa neendawo ezikhuphisana nazo.
  • Iindawo zokudlulisa (i-backlinks): Ukuthelekisa inani leendawo ezithunyelwayo eziqhuba ukugcwala kwabantu kwindawo yabathengisi xa kuthelekiswa neendawo ezikhuphisana nazo.
  • Amagama aphambili: Ibonisa amagama aphezulu okhangelo aqhuba ukugcwala kwindawo yomthengisi, kunye nezo ziqhuba ukugcwala kwiindawo ezikhuphisanayo.

Ukuqonda kwabaphulaphuli - Cebisa amathuba awodwa okufikelela kubathengi abanokubakho ngokusekwe kwindawo yokuziphatha kwabapapashi.

  • Umdla kubaphulaphuli: Ibonisa iindidi abaphulaphuli bendawo yabo abanomdla kuzo, kunye nezinye iisayithi ezisebenza kwezo zinto zinomdla otyelelwa ngabaphulaphuli.
  • Ukudibana kwabaphulaphuli: Uchonga iindawo ezikhuphisanayo ukuze ziqwalaselwe ngabaphulaphuli ekwabelwana ngabo.

Iinkcukacha-manani zendlela - Abathengisi banokuvavanya ukuthandwa kwesiza, ukubandakanyeka, kunye nokukhula okunokubakho besebenzisa le ngxelo yeemetwork zenyanga kunye neenkcukacha-manani zendlela.

  • Isikhundla se Alexa: Ibonisa ukugcwala kweintanethi jikelele kwindawo kunye nenqanaba lokuzibandakanya.
  • Ijografi yabaphulaphuli: Ibonisa iipesenti eziqikelelweyo zabatyeleli belizwe ngokwelizwe.
  • Iimpawu zematriki: Ibonisa ukubandakanyeka kwendawo, imithombo yezithuthi, ukuhamba kwendawo, kunye neetriki ze-backlink ezipheleleyo.

Izibonelelo zabathengisi beBrand kunye neArhente

Abarhwebi be-arhente baya kuthi nabo bafumane ubume boVavanyo lweSiza ngokuxabiseka kokubanceda babone amathuba edijithali kubaxumi (ngokunyusa ukugcinwa). Iiarhente kunye nabacebisi banokuthi baphakamise izixhobo zoVandlakanyo lweSayithi, ezinje ngesixhobo esikwinqanaba elilula lamagama aphambili, ukujolisa kubathengi abanokubakho kuphuculo oluthile kwimeko yabo yokusebenzisa.

“Abantu banemvakalelo xa bebona ukuba abo bakhuphisana nabo bayababetha kwinto ethile. Le yeyona ndlela ikhawulezayo yokubona ukuba yeyiphi ebasebenzelayo hayi eyakho. Nokuba ndithi krwaqu nje, ndifumene amanyathelo ama-3-4 endinokuwathatha ukuze ndifumane iziphumo ezingcono. ”

UAndy Crestodina, ongumseki kunye neGosa eliyiNtloko leNtengiso le I-Orbit Media

Ngokubonelela ngokubonakala okutsha nokunzulu kwimisebenzi kunye nempumelelo eyonwatywayo ngabakhuphisana nabo, kunye nokubonelela ngolwazi oluhlaziyiweyo olufunekayo lokulandela amathuba ngokukuko, Isishwankathelo seSayithi se-Alexa.com kufuneka sikwenze ukuba abathengisi benze izigqibo ezichanekileyo zobuchwephesha kwaye bazibonele abo baphumeleleyo.

Zama ukuphononongwa kwesiza se-Alexa

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