Intengiso yezePsychology: Ukucinga ngokuchaseneyo nokuziva unefuthe njani kumaxabiso empendulo

Intengiso yezePsychology: Ukucinga ngokuchasene nokuziva

Umthengi ophakathi ubhencwa kumthamo omkhulu wentengiso rhoqo kwiiyure ezingama-24. Sihambile sivela kumndilili wabantu abadala ovezwe kwintengiso ezingama-500 ngeminyaka yee-1970s ukuya kuthi ga kuma-5,000 2 eentengiso ngosuku namhlanje malunga nezigidi ezibini zeentengiso ngonyaka ezibonwa ngumntu ophakathi! Oku kubandakanya unomathotholo, umabonwakude, ukukhangela, imithombo yeendaba zentlalo, kunye nokuprinta iintengiso. Ngapha koko, iintengiso ezi-5.3 zeetriliyoni ziboniswa kwi-Intanethi unyaka nonyaka Njengokuba sibhencwa kwintengiso eninzi, ababhengezi kunye nabathengisi baqinisekisa njani ukuba iintengiso zabo ziyabonakala? Psychology.

Iimpapasho ezinkulu zentengiso nokuba kukuphendula kwethu ngokweemvakalelo okanye ngengqiqo. Impendulo yeemvakalelo kwintengiso inefuthe elikhulu ngakumbi kwinjongo yomthengi yokuthenga kunokungowona mxholo wentengiso. Ngokucofa ikratshi, uthando, impumelelo eyodwa, uvelwano, isizungu, ubuhlobo, okanye iinkumbulo-ungaliphinda kabini inqanaba lokuphendula kwintengiso yakho.

Ngaphakathi kumxholo wentengiso, ithoni, umbala, ilizwi, iverbiage kunye umbala inokuba nefuthe elibonakalayo kwimbono yentengiso. Le infographic, Thinking vs. Feeling: I-Psychology of Advertising, eyenziwe yiYunivesithi yase-Southern California UMphathi wezeNzululwazi kwi-Applied Psychology Online Inkqubo, idiliza iintlobo ezimbini zempendulo yemvakalelo kwintengiso:

  • Uvelwano -Intengiso yenza abantu bazive besondele kuhlobo lwakho.
  • Creativity -Intengiso yenza abantu bazive ukuba uphawu lwakho luyinto yentelekelelo kwaye phambi komdlalo.

I-infographic ikwabonelela ngemizekelo emithathu emikhulu yentengiso yokwenyani yehlabathi ethatha abathengi kwi-rollercoaster yeemvakalelo, ezivela kwihobe, Coca-Cola, kunye noGoogle.

Intengiso yezePsychology: Ukucinga ngokuchasene nokuziva

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