imbeko eyayanyaniswa nabona bathengi baxabisekileyo benkampani basetyenziselwa ukuchonga abathengi abatsha. Kwintengiso ye-B2B kunye nokuthengisa, oku kunokuba yindawo, i-firmographic, ukuziphatha, inkcubeko, kunye nedatha yenkqubo. Kwintengiso ye-B2C kunye nokuthengisa, oku kunokuba yindawo, i-demographic, ukuziphatha, inkcubeko, kunye nezinye iinkcukacha.
Kule Martech Zone Udliwanondlebe, sithetha noKate Bradley-Chernis, i-CEO kungekudala (https://www.lately.ai). U-Kate usebenze kunye neyona nto ibalulekileyo kwihlabathi ukuphuhlisa izicwangciso zomxholo eziqhuba ukubandakanyeka kunye neziphumo. Sixoxa ngendlela ubukrelekrele bokusebenza obusinceda ngayo ukuqhuba iziphumo zokuthengisa umxholo. Mva nje yimithombo yeendaba ye-AI yemithombo yeendaba…
Kule Martech Zone Udliwanondlebe, sithetha noMark Schaefer. UMark ungumhlobo omkhulu, umcebisi, umbhali oqaqambileyo, isithethi, ipodcaster, kunye nomcebisi kwishishini lokuthengisa. Sixoxa ngencwadi yakhe entsha, eyiCumulative Advantage, egqitha kwintengiso kwaye ithetha ngokuthe ngqo kwizinto ezichaphazela impumelelo kwishishini nakubomi. Siphila kwihlabathi…
Kule Martech Zone Udliwanondlebe, sithetha nomsunguli kunye ne-CEO yeCasted, uLindsay Tjepkema. ULindsay unamashumi amabini eminyaka ekuthengiseni, ligqala lepodcaster, kwaye wayenombono wokwakha iqonga lokukhulisa kunye nokulinganisa iinzame zakhe zokuthengisa ze-B2B ... ke yena waseka uCasted! Kulesi siqendu, uLindsay unceda abaphulaphuli baqonde: * Kutheni ividiyo…
Phantse iminyaka elishumi, uMarcus Sheridan ebefundisa imigaqo-nkqubo yakhe kubaphulaphuli kwihlabathi liphela. Kodwa ngaphambi kokuba ibe yincwadi, ibali lamachibi oMlambo (owawusisiseko) lalibhalwe kwiincwadi ezininzi, upapasho kunye neenkomfa zendlela yayo eyahlukileyo yokungenisa kunye nokuThengisa. Kule Martech Zone Udliwanondlebe,…
Kule Martech Zone Udliwanondlebe, sithetha noPouyan Salehi, usomashishini osisigxina kwaye uzinikezele kule minyaka ilishumi idlulileyo ekuphuculeni nasekwenzeni inkqubo yokuthengisa ye-B2B yokuthengisa amashishini kunye namaqela eerhafu. Sixoxa ngobuchwephesha obuchaphazele ukuthengisa kwe-B2B kwaye sivavanye ukuqonda, izakhono kunye netekhnoloji eya kuqhuba ukuthengisa…
Kule Martech Zone Udliwanondlebe, sithetha noMichelle Elster, uMongameli weRabin Research Company. UMichelle yingcali kuzo zombini iindlela zokubala kunye nezobulunga ezinamava abanzi kwilizwe liphela kwintengiso, kuphuhliso lwemveliso entsha, kunye nonxibelelwano ngobuchule. Kule ncoko, sixoxa: * Kutheni iinkampani zityala imali kuphando lwemarike? * Unga kanjani…
Kule Martech Zone Udliwanondlebe, sithetha noGuy Bauer, umsunguli kunye nomphathi woyilo, kunye noHope Morley, igosa eliyintloko lokusebenza le-Umault, iarhente yokuthengisa yevidiyo yoyilo. Sixoxa ngempumelelo ka-Umault ekuphuhliseni iividiyo zamashishini akhula kakuhle kwimizi-mveliso egcwele iividiyo ezihambelana noko. I-Umault inepotifoliyo enomdla yokuphumelela kunye nabaxumi…
Kule Martech Zone Udliwanondlebe, sithetha noJason Falls, umbhali weWinfluence: Ukuphinda uthengise ukuThengiswa kweFluencer ukuze unganaki uphawu lwakho (https://amzn.to/3sgnYcq). UJason uthetha ngemvelaphi yentengiso yempembelelo ngokusebenzisa iindlela ezilungileyo zanamhlanje ezibonelela ngeziphumo eziphakamileyo zeemveliso ezihambisa iindlela zempembelelo zokuthengisa. Ngaphandle kokubamba kunye…
Kule Martech Zone Udliwanondlebe, sithetha noJohn Vuong woPhando lwe-SEO yaseKhaya, uphando olupheleleyo lwenkonzo, umxholo, kunye nearhente yemithombo yeendaba kwezentlalo yamashishini endawo. UJohn usebenza nabaxhamli kumazwe aphesheya kwaye impumelelo yakhe yahlukile kubacebisi be-SEO baseKhaya: UJohn unesidanga kwezemali kwaye wayengumanduleli kwidijithali kwangethuba, esebenza ngokwesiko…
Kule Martech Zone Udliwanondlebe, sithetha noJake Sorofman, uMongameli weMetaCX, uvulandlela kwindlela esekwe kwiziphumo yokulawula ubomi kumthengi. I-MetaCX inceda i-SaaS kunye neenkampani zemveliso yedijithali ukuguqula indlela abathengisa ngayo, ukuhambisa, ukuvuselela nokwandisa ngamava edijithali adityanisiweyo afaka umthengi kuwo onke amabakala. Abathengi kwi-SaaS…