Ukuba uyabuza Yintoni ukuthengisa okusekwe kwiakhawunti?, UDoug Bewsher wabhala inqaku elikhulu malunga nalo Martech Zone. Isicwangciso sihlawula, kwaye i-92% yabathengisi be-B2B bajonga i-ABM Kakhulu or kakhulu ibalulekile kwiinzame zabo zentengiso. Kwaye i-84% yabathengisi be-B2B bakholelwa ukuba i-ABM ibonelela ngokubalulekileyo ukugcinwa kwaye phezulu mathuba.
Hlanganisa usanda kukhupha le infographic emnandi kwi-ABM kunye nezo manani zikwimo yokwamkelwa kwabantwana ngokunjalo Amanyathelo ama-8 esiCwangciso seNtengiso esisekwe kwiAkhawunti:
- Cwangcisa kwaye usete ukuThengisa okuSekwe kwiakhawunti Goals
- Nikezela kwaye uhambise ukuthengisa kwangaphakathi kunye nokuThengisa Iindima
- Chaza iThagethi yakho Akhawunti
- Ukuphuhlisa Abantu ujikeleze iakhawunti nganye (unakho ioda Personas ngokuthe ngqo kwindawo yethu)
- imephu Indawo yakho yeAkhawunti kunye nabaNxibelelwano
- Yenza into engalibalekiyo, exabisekileyo nexabisekileyo umxholo
- Khetha Ekunene uthethathethwano Amacebo
- Cubungula Iinkcukacha eziBalulekileyo
Ngokwe-infographic, iinkampani zingama-67% ngcono xa kuvalwa izivumelwano xa ukuthengisa kunye namaqela entengiso ehambelana ne-ABM kwaye iinkampani zisebenzisa i-ABM zenze i-208% yengeniso kwimizamo yazo yokuthengisa!
Ukujonga ngakumbi ngokunzulu kuphuhliso lwesicwangciso seABM, jonga Ukuphuhlisa iNkqubo yokuThengisa esekwe kwiAkhawunti incwadi yomsebenzi Ukudibanisa okwenziwe kutshanje nge Ukuthengisa kukaHeinz.
Khuphela iNkqubo yokuSebenza esekwe kwiAkhawunti
Uchanekile ngokupheleleyo emalini xa udwelise “Yenza umxholo ongalibalekiyo, oXabisekileyo kunye noKwabelwana ngawo”.
Ndifumene eyona kingpin yayo yonke lonto. Yenza loo nto ngokufanelekileyo kwaye ube nokudubula. Yimoshe kwaye utyebile, okanye ubuncinci isonka esidala.
Kanjalo!