Ukusetyenziswa kweMidiya yoLuntu ayisiyiyo ingcali eyenzileyo

I-geek-kunye-poke.pngKodwa kwakhona namhlanje ndiye ndamenywa kwiziganeko ezimbalwa-ngokobuqu nange-webinar -ukufumana ukubonwa ingcali kwimidiya yoluntu kunye nokuthatha kwabo ukuthengisa kwimithombo yeendaba zentlalo. Njengoko ndijonga iiprofayili zabo, ulwazi lwabo lwe-LinkedIn, iisayithi zabo kunye neeblogi zabo, andifumani lwazi lubalulekileyo oluxhasa isiseko sokuba baziingcali kwimidiya yoluntu.

Imidiya yokuncokola ingcali? Ngokwenene? Mhlawumbi banamashumi amawaka abalandeli be-Twitter, amakhulu ezimvo kubo Facebook udonga, kunye nobulungu kwishumi elinambini okanye njalo kwinethiwekhi. Mhlawumbi kungenxa yokuba charlatan, ukrebe okanye igeek.

Yintoni endiya kuluhlula njengemidiya yoluntu ingcali? Ndiyaluthanda uluhlu lukaPeter Shankman iziqinisekiso kunye nokungafaneleki kweengcali zemidiya yoluntu. Ndingadibanisa- ukuba inxulumene neshishini- ndingathanda ukubona a uluhlu olude lokulinganisa iziphumo kunye nezalathiso kwiinkampani ezahlukeneyo kunye neendlela.

Ngaba ndiyazihlela njenge- ingcali? Ndiyayenza- kodwa hayi kuba ndibanga ukuba ndiyayiqonda yonke into. Esi sisixhobo esincinci kwaye siyatshintsha mihla le. Ukutshintsha isimilo seshishini. Ukutshintsha indlela yokuziphatha yabathengi. Ishumi leminyaka lamava aphuma kwintengiso ethe ngqo kunye nentengiso yedatha, ukuthengisa nge-imeyile, njl njl.

Andizibangi ndiyingcali ngenxa yolwazi lwam kwimidiya yoluntu… Ndizibanga ndiyingcali ngenxa yomsebenzi endiwenzileyo kwiinkampani ezinkulu nezincinci ukukhulisa ishishini labo, ukugcina kunye nokuthengisa abathengi, kunye nokunciphisa iifowuni zenkonzo yabathengi ngokuthi ukusebenzisa ngokufanelekileyo imidiya yoluntu.

Ngaba ndiyazibanga ndiyingcali ngenxa yomsebenzi endiwenzayo ngoku?

  • Nakuba VP yeqonga lokubloga, Sincede uninzi lwamashishini ukuba aphuhlise imithombo yeendaba zentlalo kunye neendlela zokukhangela ukuqhuba iinzame zokuthengisa ngaphakathi.
  • Ndinokuphumelela IArhente entsha yeendaba ngembali eqinileyo yokunceda iinkampani ukuba ziphuhlise kwaye zenze izicwangciso zazo zentlalo.
  • Ukudityaniswa kunye nezixhobo ezizisebenzelayo endizenzileyo kwifayile ye- kubloga, email, yokuzonwabisa kwaye indawo ehambayo ifikelele kumashumi amawaka eenkampani.
  • 2 zentlalo Amanethiwekhi Ndincede ukuqala nokuqhubeka nokunceda ukubaleka.
  • Eyam ibhlog ehamba iminyaka eyi-5 + (kunye nesibini esingaphezulu kwamanye amaqonga) ethetha kwimidiya yoluntu kunye netekhnoloji yokuthengisa.

HAYI! Akukho nanye kwezi endifaneleka njenge ingcali.

Ndizibiza yingcali ngezizathu ezithathu:

  1. Amashishini afuna Iingcali, hayi ii-gurus kunye neegeek.
  2. Ukuzibiza ngokuba yingcali kundibambe kumgangatho ophezulu kunye nolindelo nenkampani ekufuneka ndiyizalisekisile.
  3. Ndiyifanele inkcazo:

Ingcali ngumntu owaziwa ngokubanzi njengomthombo othembekileyo wobuchule okanye ubuchule obunobuchule bokugweba okanye ukuthatha isigqibo ngokufanelekileyo, ngokufanelekileyo, okanye ngobulumko unikwe igunya kunye nenqanaba ngoontanga babo okanye kuluntu kwindawo ethile ebalaseleyo. Ingcali, ngokubanzi, ngumntu onolwazi olunzulu okanye ubuchule kwindawo ethile yokufunda.

Ngaba ndikrelekrele kunabanye abantu phaya? Nope.
Ngaba ndiyazi yonke into malunga nemidiya yoluntu? Akunjalongo noko.
Ngaba ezinye iingcali zihlala zivumelana nam? Ayilothuba!
Ngaba wonke umsebenzi wam uphumelele? Hayi-kodwa uninzi lwayo lukhona.

Ndiyakholelwa ukuba ndibenobuchule obukhethekileyo bokuhlalutya iinkqubo zeshishini, iindlela zokuthengisa, kunye nokumisela indlela itekhnoloji enokuwuvala ngayo umsantsa. Andiyi xoka kubaxhasi kwaye ubaxelele ukuba kufuneka babe yinxalenye yemidiya yoluntu ukuba banqwenela ukusinda. Ndabelana nabo uninzi lwempumelelo, nangona! Kukuphakathi endikholelwa kuko kwaye ndinethemba lokubona ukwamkelwa kobuninzi- hayi kuba kunokusetyenziswa ngamashishini amabi- kodwa ngenxa yokuba inokuxutyushwa ngamashishini amakhulu.

Ndiyakholelwa ukuba imidiya yoluntu idibanisa amashishini namathemba, yakha ubudlelwane obuphuculweyo phakathi kwabathengi kunye neenkampani, inyanzela iinkampani ukuba ziphucule iinkonzo zabathengi, zenze izinto elubala, kwaye zikhuthaze ubunkokheli bokucinga, italente yeshishini kunye nokudaleka… konke kulungile kushishino.

Kwaye, zihlobo zam, zezam ingcali uluvo.

PS: Ndiqinisekile ukuba ubuyela umva ngokwaneleyo kwibhlog yam okanye kumagqabantshintshi kwezinye iiblogi endikhe ndaziqhekeza kubantu abambalwa abazazisa ngobungcali babo. Ngoku lithuba lakho. 🙂

10 Comments

  1. 1

    Ndiyifumana inika umdla into yokuba kwiibhlog ezimbini ezahlukeneyo ndifunde ixabiso 'lobuchwephesha' liyaxoxwa. Kwizithuba ezibini endizifundileyo ngaphambili bekutshiwo ukuba ndingahoyi (kwaye emva koko ndingaqeshwa) nabani na osebenzisa igama elithi 'ingcali' njengenxalenye yeziqinisekiso zabo, ukanti uyajika kwaye ucaphule elinye lamanqaku ebhlog afanayo njengesizathu sokukubiza ngokuba yingcali. , kwaye emva kokucaphula inqaku kuthetha ukuba uyingcali. Ngoko ke yeyiphi? Ngaba ndikuthembile ngenxa yokuba uzijonga njengengcali kwaye ucaphula uShankman, okanye andiyihoyi yonke into oyithethayo ukusuka apha ukuya phambili ngenxa yokuba uzijonga njengengcali kwaye ucaphula uShankman? Ungandivi kakubi, ndiyayibulela yonke into oyenzileyo, kwaye ndilandela ibhlog yakho ukuze ndifumane ixabiso kwinto oyithethayo… kodwa ukuphikisana okunje kungenxa yokuba abathengi bam bebhidekile.

    • 2

      Molo Robert! Ndivuma ngokupheleleyo ukuphikisana - kwanohanahaniso - kwicala lam kwesi sithuba. Ndibhekisa kwezinye izithuba kuba ndingathanda ukuba incoko iqhubeke ngeembono ezahlukeneyo. Ngaphambili, ndandiliphepha igama elithi 'ingcali'. Njengoko ndiqhubeka nokwenza umsebenzi omninzi entsimini, nangona kunjalo, ndibona abantu abaninzi ngakumbi besebenzisa isihloko 'ingcali yeendaba zoluntu'.

      Ndizifumana ndikwinqanaba lomsebenzi wam apho ndinexhala lokuba amashishini aqhathwa ngabantu abazibize ngokuba 'ziingcali' kodwa amashishini ayaqhubeka nokubafuna. Ngaba ndiyaqhubeka nokubukela ishishini lisiya kubantu abangenamava okanye 'ubuchwephesha'? Okanye-ngaba ndiyazibhengeza ukuba ndiyingcali, ndingqina ukubaluleka kwam, kwaye ndilifumane elo shishini?

      Ndiza kuzibiza ngokuba yingcaphephe apha ngenxa yeenzuzo zeshishini. Kananjalo-ndiyabulela wena kunye nabanye abafundi bam endibambe kumgangatho ophezulu!

      Enkosi - ndiyayixabisa inkcazo!
      Doug

  2. 3

    Ndivumelana nawe Douglas. Kuthatha iminyaka yamava kunye nesiphumo esincomekayo (kubandakanya ukusilela komntu, sibala kuphela ukuba unyuke njani emva kokusilela okulolo hlobo yiyo loo nto kusekuhle) ukubizwa ngokuba yingcaphephe. Ukuba namawaka abalandeli kwi-Twitter ayenzi enye.

  3. 4

    Molo Doug,

    Ayikho enye indlela endikhe ndayibona le ngxoxo-mpikiswano malunga nokuba ngubani oyingcaphephe, ongeyiyo kwaye yintoni eyenza imilinganiselo yokufumana iwonga lobuchwephesha. Ndiyayiqonda inkxalabo njengoko nam, ndibone abantu abaninzi bezibiza ngokuba ziingcali zemidiya yoluntu kodwa abanabo ubuchwephesha bokuthengisa ukuba bahambe nayo. Bayazazi izixhobo, kodwa ayibenzi ingcaphephe kwintengiso besebenzisa imidiya yoluntu njengejelo.

    Ndibe ngumthengisi iminyaka engaphezulu kunokuba ndikhathalele ukuvuma, kwaye ndifunde uqeqesho lokuthengisa kuwo onke amajelo, ndisebenzisa zonke iintlobo zamaqhinga, ukusuka kwisicwangciso ukuya ekuphunyezweni. Ukongeza imidiya yoluntu njengenye ijelo lokuthengisa yinkqubela phambili yendalo kwaye yenye, ngelishwa abaninzi abathengisi abazange bahoywe kude kube kutshanje xa beqonda ukuba bafumanisa ngcono le nto.

    Kodwa ekuphela kwabantu abanokwazisa ukuba uyingcaphephe ngabathengi bakho kunye nabathengi. Zibubungqina obuqinisekisa igama.

  4. 5

    Molo Doug,

    Ndivumelana nezimvo zakho ngentliziyo epheleleyo, igama elithi "ingcali" lisetyenziswa ngendlela elula. Ndiyazi ngenani labantu abazithengisayo njengeengcaphephe kumajelo eendaba ezentlalo ukanti bebe iimbono zabanye ababhali kunye nezicwangciso zabo kwaye bazibize ngokwabo. Ndikwinkqubo ngoku yokudala kunye nokwakha isicwangciso soluntu selinye lawona maqela makhulu ezindlu kwaye oko kuye kwandivula amehlo ngokwenene. Ndivumelana noDeborah kumazwana akhe, ukuba ngabathengi kunye nabathengi kuphela abanokuthwesa ithegi yeengcali. Ndisafunda isihogo kakhulu kwaye andiyoncutshe nangayiphi na indlela, kodwa ndisebenza kuyo. Inqaku elikhulu

  5. 6
    • 7

      UPatrick,

      Ndidla ngokuvumelana nawe. Ndihlala ndiziva ngokungaqhelekanga ndiziphakamisa ngesihloko esithi 'ingcali'. Nangona kunjalo, inyani yeyokuba amashishini afuna 'iingcali' kwaye kuphela ngabo basebenzisa itayitile abaza kufunyanwa.

      Masinwabe!
      Doug

  6. 8

    Ekwazini nasekusebenzeni nawe kwiiprojekthi ezahlukeneyo, ndingatsho ukuba ndiyakuxhasa ngentliziyo yam yonke ukubhekisa kuwe njengengcali. Njengoko ubutshilo, isihloko sivela kwimpumelelo yakho kunye nokusilela kwakho njengoko bekutshiwo nguDavid kumagqabantshintshi okuqala. Mhlawumbi iguga nawe, kodwa ndiyazi ukuba xa ndinombuzo malunga nento enxulumene neteknoloji kunye neendaba zoluntu ndiza kufumana impendulo esekelwe kumava, ulwazi kunye nokuthembela. Nantso into endinokuyijonga kwingcali kuso nasiphi na isihloko okanye ishishini.

  7. 9

    Doug, esi sisithuba esimangalisayo ngenxa yezizathu ezininzi.

    1. Ithe ngqo kwaye ifikelela kwinqanaba: Hayi BS Ndiyathanda ukutsiba ii-appetizers kwaye ndifike kwikhosi ephambili.
    2. Ichanekile: Nayiphi na i-geek inokuqonda indlela yokwenza imidiya yoluntu, kodwa iingcali zivelisa ishishini (aka "umgca ophantsi").
    3. Yinyani: Sijonga imida emitsha apha eguquguqukayo kwaye eguquka ngokukhawuleza. Iingcali zokwenyani zezo ezizithembileyo kodwa zithobeke ngokwaneleyo ukuba zinyaniseke kwaye zithi, “Andazi”, ze zifumane impendulo, endaweni yokwenza ngathi zazi konke.

    Intle! Kwabiwe!

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