Isicwangciso seNtengiso seLers kunye nabaphumeleleyo ngo-2012

2012

Njengokuba siqala ukujonga emva kunyaka ophelileyo, ndiyakholelwa ukuba kubalulekile ukufumana umfanekiso ocacileyo wokuba zeziphi iindlela zokuthengisa ezikhulayo… kokubini kuthandwa kunye neziphumo. Kukwabalulekile ukuqaphela izicwangciso ezazinabathengisi abasebenza kwizangqa kwaye bengazivelisi iziphumo ababezikhangela okanye abazifunayo.

Isicwangciso seNtengiso seLosers ka-2012

  1. Ukuqhagamshela ngasemva -Enye yezithuba zethu ezinempikiswano kunye nezithandwayo ngo-2012 zazibhengeza loo nto I-SEO ifile. Ngelixa uninzi lwabacebisi be-SEO bekhululekile nje emva kokufunda isihloko, abanye baqonda ukuba uGoogle wayetsalile ikhaphethi ebonakalayo phantsi kwabo kwaye kwafuneka bayeke ukuzama ukukopela i-algorithm kwaye baqale ukusebenzisa ngokwenyani ukuthengisa ukuqhuba igunya labo lokukhangela. Ilungele uGoogle kunye nokususa okuhle kwi-SEO backlinkers.
  2. Iikhowudi zeQR -Ndicela undixelele ukuba sele befile. Rhoqo kukho inkqubela phambili yetekhnoloji ebonakala njengezisombululo ezinkulu esinokuthi sizisebenzise kwintengiso. Ngelishwa, ngokoluvo lwam, iikhowudi ze-QR azizange zibe yenye yazo. Sinento engakholelekiyo ebizwa ngokuba yi-Intanethi eyenza ukuba kube lula ukuchwetheza kwi-URL okanye kwigama lokukhangela kwaye ufumane nantoni na oyifunayo. Ngexesha endikhupha ngalo i-smartphone yam, vula i-QR ikhowudi yokuskena ikhowudi, kwaye uvule uye kwi-URL… ngendinokuchwetheza kuyo. Iikhowudi ze-QR azisebenzi nje, zilunganga nazo. Andifuni ukubabona kwimpahla yam yentengiso. Isisombululo esingcono yi-URL emfutshane, ukuthumela umyalezo omfutshane kwikhowudi kunye nokufumana ikhonkco kwimpendulo, okanye ukuba ne-URL entle kwindawo yakho yokwazisa abantu ukuba batyelele.
  3. I-Facebook Advertising -Inyaniso iyaxelelwa ukuba ndisebenzisa intengiso ye-Facebook kwaye ndifumene iimpendulo ezintle kwamanye amaphulo esiwenzileyo. Ixabiso liphantsi kwaye maninzi amathuba okujolisa… kodwa andikwazi ukunceda kodwa ndive ukuba i-Facebook ayikayifumani imodeli okwangoku. Kwi-Facebook mobile, umlambo wam ugcwele itoni yeentengiso. Kwiwebhu, andinakukunceda kodwa ndicinge ukuba ngamanye amaxesha ndibhatalela iintengiso zongeniso ludonga ebekufanele ukuba lubonisa. Ke… uFacebook uyawufihla umxholo kwaye emva koko undenzele ukuba ndihlawule. Yuck.
  4. Google -Ndiyayithanda into yokuba kukho umntu okhuphisana naye kuFacebook kodwa ndizabalaza ngokobuqu apho. Xa iipesenti ezingama-99 zeencoko zenzeka kuFacebook, kunzima kum ukuba ndisebenzise umzamo kuGoogle +. UGoogle wenze umsebenzi omkhulu ebantwini abomeleleyo bokusebenzisa iGoogle + - nge ungumbhali kwaye shishini lendawo umanyaniso. Bongeze izinto ezintle kunye noluntu kunye nee hangout… kodwa iincoko kwindawo endihlala kuyo azenzeki apho. Ndiyathemba ukuba utshintsho olo.
  5. email Marketing -Ishishini ngalinye kufuneka libe nenkqubo ye-imeyile. Iindleko ngokufunyanwa kwe-imeyile ezinye zezona zinamandla xa kuthelekiswa nasiphi na isicwangciso sentengiso. Ndiyakholelwa ukuba intengiso ye-imeyile ilahlekile nangona kunjalo, kuba ayisihambeli phambili. Kusafuneka siyile isakhelo setafile seminyaka engama-20 ngenxa yokuba kungekho nkqubela phambili ngababoneleli besicelo sebhokisi yebhokisi engenayo efana neMicrosoft Outlook. Kubonakala ngathi kuya kuba lula ukuhlawula ngaphezulu i-imeyile, ukubonelela ngeendlela zobuqu, zentengiso kunye nemiyalezo yokuphendula.

Iqhinga lokuThengisa abaphumeleleyo ngo-2012

  1. UkuThengiswa kweSelula -Akuthandabuzeki nakukhula okukhulu kunye nokwamkelwa kwee-smartphones ngokufikelela kwi-Intanethi. Icacile kwaye ilula, ukuba awuyenzi imali kwiwebhu ephathekayo, ii -apps ezihambayo kunye nokuthumela umyalezo ngefowuni, ulondoloze isahlulo esibalulekileyo sentengiso. Inqaku elinye lobuqu kule… Ndindwendwela abazali bam ezantsi eFlorida ngoku kwaye bathenga ii-iPhones. Xa ucinga malunga nomndilili womsebenzisi wetekhnoloji, ndiyakuqinisekisa ukuba ayingobazali bam.
  2. UkuThengiswa kweMpahla -Ukukhula kweapps ezihambayo kunye nophendlo lweselfowuni, ukuqhubeka kokuthathwa kwe-Intanethi njengesixhobo sophando, kunye nokuqhubeka notshintsho kwindlela yokuziphatha ekuthengeni ukucwangcisa, ukwenza uphando kunye nokuthenga nge-Intanethi kufuna ukuba inkampani yakho inomxholo wokuxhasa ukukhangela kunye nokunxibelelana kwezentlalo. Ngelixa ukubhloga kwequmrhu kuqhubeka nokuchuma njengecebo eliphambili, uyilo lwe-infographic, ukwabelana ngemixholo yentlalo, ii-eBooks, iiWhitepapers kunye nevidiyo zifumana iziphumo ezingcono kunangaphambili.
  3. Umxholo wentengiso -Ungaqaphela kwiMartech ukuba xa ujonga amanqaku athile, ubona iintengiso ezithile kwibar esecaleni. Ezi fowuni zentshukumo ezinamandla zicwangciswa ngokuzenzekelayo… zilungelelanisa umxholo kunye nomnxeba wokunyusa ukuhambelana, ukucofa amaxabiso, kunye nokuguqula ekugqibeleni. Itekhnoloji yeDynamic yokubonisa ulwazi olungcono olusekwe kumxholo ikhula ekuthandeni kwaye iya kuba lixabiso elifikelelekayo kumashishini amaninzi.
  4. Impembelelo kwintengiso -Iindlela zentengiso ezininzi zinokubiza ixabiso eliphantsi ngombukeli ngamnye, kodwa awunalo uhlobo lwempembelelo yokudibanisa impembelelo. Sinenkxaso-mali kule bhlog efumana iziphumo ezimnandi- kodwa izibonelelo zingaphezulu kokucofa. Sisebenza neenkampani kwizicwangciso zazo, sibandakanya amabali ngazo kwimiboniso nakwintetho zethu, kwaye sibe ngabathetheli bangaphandle bemveliso kunye neenkonzo zabo. Sinefuthe kumzi mveliso kwaye ezi nkampani zetekhnoloji yokuthengisa zikulungele ukutyala imali kubaphulaphuli bethu. Iinkonzo ezintsha ezinje Intaka encinci bonelela ngezicelo zokufumana kunye nokufumana aba baphulaphuli kunye nefuthe labo.
  5. umboniso Marketing -Iendleko zeevidiyo eziyilwe ngokufanelekileyo neziphuhlisiweyo ziyaqhubeka ukwehla kwilizwe liphela. Nabani na one-smartphone angavelisa isisombululo esiphakamileyo sevidiyo- kunye nokusetyenziswa njenge-iMovie kubenza lula ukuphucula umculo, ukongeza ii-voiceovers, ukugoba kwimizobo ethile, kunye nokutyhala ku-YouTube kunye bedlala ngokulula. IVidiyo sisixhobo esinyanzelayo kwaye itsalela ipesenti enkulu kubaphulaphuli abanokuthi bangathathi ixesha lokufunda.

Ukukhankanywa kwam okubekekileyo winner is Twitter. Ndibona intetho eninzi ngakumbi malunga nokusetyenziswa kwe-Twitter ngoorhulumente, iinkolo, abafundi kunye neminye imibutho esebenza ngokukuko kwi-Twitter ukunxibelelana nabantu (i-pun eyenzelwe yona upopu!). I-Twitter injalo usebenzisana noNielsen ekunikezeleni iireyithingi zokubandakanyeka kwimithombo yeendaba zemveli.

Yintoni ebendiyikhumbula? Ngaba uyavuma?

enye izimvo

  1. 1

    Kuvunyelwene ukuba i-backlinks kunye ne-SEO endala yayiphikisana kakhulu, kodwa ndicinga ukuba bobabini basenempembelelo kumsebenzi womthengisi kwi-2013. Ngokuqinisekileyo, kufuneka bakhiwe ngokwemvelo kwaye balandele izenzo ezilungileyo. That was a loosing strategy kwabo bazama ukuqhatha qha. Ndiyakholwa kwakhona ukuba abaphumeleleyo besicwangciso sokuthengisa ngo-2012 baya kwenza

    ziyakhula ngo-2013 kwaye ukubaluleka kwazo kuya kukhula. Thina kwi $earch sijonge ukuphuhlisa intengiso yevidiyo eyahlukileyo. Ayikho iresiphi yempumelelo kodwa xa inkampani isenza uphawu olumangalisayo ngomxube ongaguqukiyo wezicwangciso akukho ndlela yokuba sisilahleko.

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